3/6/2023 0 Comments Facebook power manager![]() In that case, create ads primarily for desktop users. However, analyze your audience-you may find your target market tends to use desktop more often. And you can always use their platform edit tools to crop and adjust as needed. Most Facebook users access the platform on their mobile device, meaning that’s the format you want to prioritize. ![]() If you go the video route, ensure it’s vertical. Video ads have higher engagement rates, meaning you’ll pay less for more interaction. You can create a top-notch video and split it up into multiple lengths and formats to work across different channels and placement locations. Back your ads up with eye-catching illustrations and photography. Use Strong VisualsĬreative assets often require a chunky price tag, but they’re almost always worth the investment. Need some more coaching on how to write for your ads? Sign up for our free copywriting masterclass. It should be powerful, on-brand, and action-driving. Be intentional about each word you choose. If you’re going to follow our advice and keep your text concise, you’ll need to ensure it’s punchy. Your ads interrupt their feed and Stories-if you want to succeed, you’ll need to win their interest quickly before they swipe on past your ad. They’re likely there to interact with friends and family, enjoy some kicks and giggles, and get back to their day. Your customers aren’t typically on Facebook to shop sponsored posts. Less is more when it comes to Facebook ads. That means the casual scroller will only see the first few sentences of your text-they’ll have to click and take action to engage further. You can write a really long description copy for your Facebook ads, but the platform truncates your text with a “See More” tab at 140 characters. Dynamic creative ads A/B test different combinations of text, titles, images, and CTAs to find the best converting ads-and it does it automatically without you having to create 50+ variations and compare results. Let Facebook create high-performing ads for you with dynamic creative ads. Consider using carousels, polls, video ads, story ads, Messenger ads, and more. If you find something that works, try to scale it and see if it’ll continue performing. If you don’t know what works best for your product or offer yet, experiment with small amounts of budget here and there. Facebook Stories ads let you use short, engaging videos or GIFs to engage your audience, and that might perform better than typical News Feed content. Use the format that works best for your call to action (CTA) and brand. Most high-performing ads have a few things in common, and these are the elements we’ll break down below: Pick the Right Type of Facebook Ad Format Facebook Ad Best Practices to Keep In Mindīefore we throw you headfirst into the best Facebook ad examples, let’s take a step back and discuss best practices. To learn how to produce top-notch ads, you’ll need to analyze the best-of-the-best Facebook ad examples and dissect what works. Some things school just can’t teach you-and creating a great Facebook ad is one of them. You don’t need to come up with something completely original-look at the best examples, get inspired, borrow their ideas, and make them even better. We couldn’t agree more, and that’s why we created this quick guide to the best Facebook ad examples. Pablo Picasso is frequently quoted saying: “Good artists copy, great artists steal.” Sometimes, it’s a mix of all those things-other times, it’s a single element refined to perfection. ![]() With so many variables going into every ad, it’s difficult to know what makes each one good or bad.ĭid the brand nail the timing and create an uber-relevant ad? Was the copywriting brilliant? Did they take advantage of incredible illustrations or video work? Creating compelling Facebook ads is hard. ![]()
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